Stop Trying to Sell New Homes with Old Marketing

Vintage advertising

Here’s a home builder marketing tip for you: Traditional marketing is going the way of the dodo bird. We’ve all seen the billboard of the cheesy realtor on the side of the highway, our physical mailboxes stuffed with direct mail brochures with the advertising and marketing tropes to match. Cliches like “This home has it […]

Should your potential buyer use a realtor for a new construction home?

Although most home buyers work with a licenced realtor, an average of 12% of home buyers in the United States didn’t in 2020. However, the National Association of REALTORS (NAR) reports buying a home without a realtor can be a viable option for many. Last year, for new construction homes, 6% of home buyers bought […]