Be the Hero Your Home Buyers Need

Home Builder marketer coming up with something innovative

“Every story worth reading has a hero” – Joseph Campbell, Mythologist Who doesn’t love a hero? And when new generational consumer habits are constantly shaking up an industry like the home builder industry, it’s crucial to have a champion on your team that’ll help your business evolve to the buyers’ needs regardless of wearing a […]

Stop Trying to Sell New Homes with Old Marketing

Vintage advertising

Here’s a home builder marketing tip for you: Traditional marketing is going the way of the dodo bird. We’ve all seen the billboard of the cheesy realtor on the side of the highway, our physical mailboxes stuffed with direct mail brochures with the advertising and marketing tropes to match. Cliches like “This home has it […]

Sell more homes with digital marketing

Woman looking at digital ad on her phone.

Global industries, in general, have undergone significant transformations in the past few decades. The auto industry, for instance, has adapted to more of an e-commerce process for selling and buying vehicles. Fashion has allowed its consumers to see digital advertisements and purchase items without even trying them on. But the real estate industry seems to […]